Communications
Sometimes being too familiar with what you want to say keeps you from saying it well. (We're far enough away to barely understand it means in the first place.) Let us help you say it.
Go To Market
We are hired to help internal teams clarify and simplify their go-to-market strategy. We shepherd the process, ensuring that all voices are heard and all concerns are addressed. After working so hard to create a product, it's critical to control how it's introduced to and celebrated by the rest of the world.
Channel Partners
We help simplify the value proposition of what's being sold, create tools to tell the story and maintain brand consistency.
It's all about empowering and motivating partners to care and make an investment in the lifespan and success of your products.
Training
Rule number one in training is to know how your trainees like to learn.
We create engaging tools that your target audience will truly use, and encourage retention through embedding feedback mechanisms that help us all learn what is working and what is not.
Internal
Every company has its own intelligence and culture.
tcg: Internal Intelligence Brandingtm Is a proprietary process that captures internal intelligence. Where relevant, tcg will identify areas which should be 'branded' and then be driven by a communication plan that is consistent and sensitive to multiple learning styles, multiple platforms and a myriad of topics including HR mandates and IT Protocol. The outcome dramatically helps inform, engage and enable employees, channels and partners.